Cyber Quiz: List 33: India's Top 50 Most Trusted Service Brands 2004

Cyber Quiz: List 33: India's Top 50 Most Trusted Service Brands 2004
______________________________________________________________________ 1.LIC
2. State Bank of India
3. BSNL
4. ICICI Bank
5. Bank of India
6. Reliance Indiamobile
7. Airtel
8. Central Bank of India
9. Punjab National Bank
10. Indian Bank
11. Indian Oil Corporation*
12. Indian Airlines
13. LIC Mutual Fund
14. Tata Indicom
15. Canara Bank
16. Union Bank of India
17. BPL Mobile
18. Taj Hotels
19. Pizza Hut
20. Orange/Hutch
21. Kendriya Vidyalaya
22. Bank of Baroda
22. UTI Bank
24. HDFC Bank
25. ICICI Pru
26. Syndicate Bank
27. HDFC
28. IIT
29. CBSE*
30. McDonald's
31. Cafe Coffee Day
32. Allahabad Bank
33. NIIT*
34. SBI Life*
35. Delhi Public School (DPS)
36. Oberoi Hotel
37. Sainik Schools*
38. MTNL
39. Citibank
40. Air Sahara
41. Reliance Mutual Fund
42. HDFC Standard Life Insurance*
43. Prudential ICICI Mutual Fund
44. IDBI Bank*
45. HDFC Mutual Fund
46. IIMs
47. Tata AIG*
48. SBI Mutual Fund
49. UTI Mutual Fund
50. Aptech*
_____________________________________________________________________
*New entrant.
Source: Kumar, Vikas (2004): Are You Being Served? The Econonic Times, New Delhi, December 15, 2004,Brand Equity, p-5. Check also http://economictimes.indiatimes.com/articleshow/msid-958789,curpg-1.cms
(accessed: December 17, 2004).

The ranking of public sector units is noteworthy. For example, among top ten, as many as eight, including the top position occupied by the LIC (Life Insurance Corporation of India), are public sectorunits.

Secondly, the list includes venerable institutions such as IIT (rank28) and IIMs (rank 46). Surprisingly, however, Kendriya Vidyalaya(rank 21), CBSE (rank 29) (a new entrant) and Sainik Schools rank higher than IIMs (rank 46). Lastly, two information technology (IT) education private companies -NIIT (rank 33) and Aptech (rank 50) have entered the this top 50 list for the first time. Our congratulations to these two pioneering ITcompanies.

Dr D.C.Misra
December 17, 2004.

(Source: http://in.groups.yahoo.com/group/cyberquiz/message/241)